| eMNRs: eMedia News Releases |
An eMNR is a multimedia news release created as a mini-webpage destination primarily for the media, but can also target a general consumer audience. It is custom-designed to feature the client's branding and color schemes with an eye-catching title graphic. It most often provides a press release and additional links to video, downloadable images and documents. Audiences are pushed to the eMNR in three potential ways:
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Direct URL - the client is provided with a direct URL to the eMNR which can then be forwarded individually to their media contacts. |
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Wire Distribution – an online distribution service that distributes a text only version of the press release to a variety of websites and media outlets with a link leading to the multimedia eMNR. |
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E-mail Distribution – an email distribution service that sends the entire eMNR in the body of an email to a list of email contacts provided to us by the client. Includes report identifying which recipients opened the e-mail, who clicked on what and which e-mails bounced back and why. |
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| Client: |
Gatorade |
| Description: |
Gatorade celebrates Michael Jordan's Hall of Fame induction with limited edition Jordan Series of Gatorade Thirst Quencher. |
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| Client: |
Converse |
| Description: |
Converse launches new advertising campaign built around the hit summer track "My Drive Thru" -- Creative spotlights all-original music collaborations with Pharrell Williams, N.E.R.D., Santogold, and Julian Casablancas. |
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| Client: |
Ford |
| Description: |
Ford launches new CUV: 2007 Ford Edge. The roominess of an SUV with the comfort, ride and gas mileage of a car. |
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| Client: |
Gatorade |
| Description: |
Gatorade Tiger - Woods of Wisdom. Tiger Woods' mental toughness showcased in new Gatorade Tiger campaign. |
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| Client: |
National Heart Lung and Blood Institute |
| Description: |
Heart-healthy, reduced-calorie diets promote long-term weight loss regardless of fat, protein, and carbohydrate content. |
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| Client: |
Gatorade |
| Description: |
Gatorade "G Studio" at Super Bowl XLIII features custom paintings of historic "G" Super Bowl moments. Eli Manning, Joe Montana, Jerry Rice & other top athletes visit studio & help raise money for charity. |
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| Client: |
Converse |
| Description: |
Converse posts up its future with resurgence in performance basketball. Legendary brand announces athlete roster, all-new college partnership, new performance product and a community outreach initiative. |
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| Client: |
National Eye Institute |
| Description: |
National Eye Institute celebrates Healthy Vision Month. New online features translate vision science to everyday life. |
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| Client: |
Volvo |
| Description: |
The 3-point safety belt from Volvo - the most effective lifesaver in traffic for fifty years. |
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