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An eMNR (eMedia News Release) is a custom multimedia press release made popular in the public relations industry to provide media with a one-stop shop to run your story.
 

Each release is designed to be consistent with a client’s existing corporate branding and then distributed to their targeted email list, often a specific group of media outlets and reporters. It creates a one stop-shop for media to write a story about their product or initiative by highlighting their press release as well as including downloadable images, videos, and additional links to support the story. After distribution, a report is provided showing who opened the email and what they clicked on, making it easier to identify strong leads to prioritize follow-up with.

 
eMNR - Adidas / Be Faster
eMedia News Release
Adidas / Be Faster
eMNR - BFGoodrich / Shaun White
eMedia News Release
BFGoodrich / Shaun White
eMNR - NHLBI / National Wear Red Day 10th Anniversary
eMedia News Release
NHLBI / National Wear Red Day 10th Anniversary
eMNR - NHLBI / Support Heart Health Online
eMedia News Release
NHLBI / Support Heart Health Online
eMNR - Gatorade / G Series Pro
eMedia News Release
Gatorade / G Series Pro
eMNR - Gatorade / G Studio at Super Bowl XLIII
eMedia News Release
Gatorade / G Studio at Super Bowl XLIII
eMNR - Ford / The Edge
eMedia News Release
Ford / The Edge
eMNR - Volvo / 3-Point Safety Belt 50 Year Anniversary
eMedia News Release
Volvo / 3-Point Safety Belt 50 Year Anniversary
eMNR - Converse / My Drive Thru
eMedia News Release
Converse / My Drive Thru
eMNR - Converse / My Chucks
eMedia News Release
Converse / My Chucks
eMNR - Cephalon / NUVIGIL
eMedia News Release
Cephalon / NUVIGIL
eMNR - Alliance for Consumer Education / Iron Man & Ace Clean
eMedia News Release
Alliance for Consumer Education / Iron Man & Ace Clean